How to read the motion chart?
The chart below examines the drivers for community attachment (Basic Services, Economy, Safety, Leadership, Education, Aesthetics, Social Offerings, Openness, Social Capital, Civic Involvement).
The vertical axis displays the importance of a driver in predicting overall community attachment. The horizontal axis displays how the community is perceived to be performing in regard to that driver.
The chart space is thus divided into four segments. The upper left is of particular interest. It represents what we call “critical opportunities” for improving community attachment: the drivers found in this quadrant are rated important, but low in performance by citizens. They are, in a way, the low hanging fruits: increasing performance of these drivers will have outsized impact on community attachment, because they are rated important.
Click on a bubble for an explanation about what each driver represents.
Click on the play button to watch the driver values change over the last few years.
MANATEE COUNTY - A new study reveals Suncoast residents rank the area's physical beauty and social offerings as some of the top reasons they're attached to the community.
"Soul of the Community" is a three-year study that explores what qualities influence people's loyalty and passion for where they live.
A Gallup and Knight Foundation study of the Bradenton area and 25 other U.S. communities has found that emotional attachment to the Bradenton MSA (which includes Sarasota and Venice) is the highest of all communities surveyed, according to “The Soul of the Community” survey. The study pinpointed the region’s social offerings (fun places to gather), openness (how welcoming a place is) and aesthetics (an area’s physical beauty and green spaces). Researchers are investigating whether emotional connection to place where one lives drives economic growth. Residents and leaders can explore the findings during a town hall meeting at 5 p.m. Oct. 8 at the University of South Florida Sarasota-Manatee Selby Auditorium. Register at www.sarasota.usf.edu/ippl or call (941) 359-4602. For complete survey findings on Bradenton, visit www.soulofthecommunity.org/bradenton.
That’s what Meredith Hector thought about people here when she first visited two years ago.
“It was ‘Roll up your sleeves, get things done,’ ” said the Knight Foundation’s Bradenton program director in Miami. “Very, very friendly.”
Meredith Hector is Knight's program director in Bradenton.
It turns out that the worst economic crisis in decades is not a key factor in residents' passion and loyalty for their community.
The Soul of the Community study also found that of the 26 communities surveyed, residents of the Bradenton area (the Bradenton-Sarasota-Venice metropolitan statistical area) were the most emotionally attached to their community.
Great schools, affordable health care and safe streets all help create strong communities. But is there something deeper that draws people to a city – that makes them want to put down roots and build a life?