How to read the motion chart?
The chart below examines the drivers for community attachment (Basic Services, Economy, Safety, Leadership, Education, Aesthetics, Social Offerings, Openness, Social Capital, Civic Involvement).
The vertical axis displays the importance of a driver in predicting overall community attachment. The horizontal axis displays how the community is perceived to be performing in regard to that driver.
The chart space is thus divided into four segments. The upper left is of particular interest. It represents what we call “critical opportunities” for improving community attachment: the drivers found in this quadrant are rated important, but low in performance by citizens. They are, in a way, the low hanging fruits: increasing performance of these drivers will have outsized impact on community attachment, because they are rated important.
Click on a bubble for an explanation about what each driver represents.
Click on the play button to watch the driver values change over the last few years.
Great schools, affordable health care and safe streets all help create strong communities. But is there something deeper that draws people to a city – that makes them want to put down roots and build a life?